In our previous post, we have
explained what SEO or Search Engine Optimization is all about and what it the
importance of it. This post is dedicated to the two elements or categories of
SEO i.e. On page SEO and Off Page SEO.
Search engines are guided by complex
algorithms to identify which link to include in their searches and which links
shall come on top of searches. SEO is the language in which we can communicate
with the search engines to explain about our link and aim to bring it on top
rankings. SEO has two major components or elements:
On Page SEO and Off Page SEO
On Page SEO:
On page SEO mainly consists of activities done on the webpage like putting
content, meta tags, etc. The main activities that it includes are:
·
Adding Meta Tags
·
Putting Meta
Description
·
Giving
appropriate Page titles
·
Including Body
tags (H1, H2, etc.)
·
URL structure maintenance
·
Keyword density check
·
Appropriate
Internal Linking
·
Alt Text and Descriptions for images on the webpage
·
Site maps, both
XML and for visitors
Off Page SEO: Off
page SEO mainly consists of activities done mainly outside the webpage to
promote it. It includes activities such as:
·
Directory
submission
·
Article
submission
·
Social Networking
·
Media Marketing
·
Social
Bookmarking
·
Blog Commenting
·
Blog posting
·
Link Exchange,
etc.
We will come up with more posts to share
our SEO knowledge with you soon!