Alexa Ranking is a system which is set up by the website alexa.com. Actually this website is a subsidiary of amazon.com. Further, Alexa Ranking audits & makes public the total frequency of visits on various Websites online on Internet.
The Algorithm for the calculation of Alexa Ranking is based on the parameters like Total Reach and Page Views. Let's discuss both the factors in detail:
- Reach: This refers to the Total Number of Alexa Users who visit the given Website in a single given day.
- page Views: This refers to the number of times a specific page or a URL is viewed by Alexa users.